Online Marketing Strategy


There are so many different ways to market a business online these days. Here are some of the top tips for developing an effective online marketing strategy.

Increase Website Traffic and Get Better Leads

Getting traffic to your website only really helps your business if you’re able to convert some leads. But there are some simple methods you can use to increase your web traffic while also converting leads, as Christopher Uschan outlines in this Acumium blog post.

Create an Insta Worthy Account

Instagram is becoming an increasingly popular marketing tool for businesses. But you need to really focus on creating an account that’s worthy of the platform if you want to get good results. Here, Kayla Wilkinson shares some tips for using Instagram on the Inkhouse Inklings Blog.

Follow These Social Media Rules of Thumb

Social media marketing isn’t an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.

Adopt These Digital Marketing Strategies From Pokemon Go

Chances are, you’ve played or are at least aware of the augmented reality game that’s taking the mobile world by storm — Pokemon Go. But aside from being a fun and successful app, Pokemon Go can actually provide some useful digital marketing lessons to other businesses, as Jilesh Varma shares in this Blurbpoint post.

Don’t Build Your Whole Content Strategy on Rental Property

Social media and blogging platforms can be great for sharing content. But if you only rely on those platforms without having an actual site that you own and control completely, you could find your business in trouble if those platforms decide to make changes. Frank Strong of Sword and the Script explains morehere.

Amplify Your Marketing Productivity With These Tools

When managing your marketing efforts, you can use a number of different tools to improve your results and efficiency. In this Duct Tape Marketing post, Joanne Torres shares some top marketing productivity tools. And BizSugar members also comment on the post here.

Use These Quick SEO Hacks for Newbies

SEO can be a complicated concept if you’re just getting started. But there are some simple things you can do to make the whole process of optimizing for search engines a bit easier. Here are some SEO hacks from Stephan Spencer on the Search Engine Land blog.

Use Small Data to Help Increase Sales

You hear a lot about big data these days. But small data can actually be quite helpful for businesses too. In this post, Neil Patel explains how you can use small data in your business to increase sales.

Launch Your Startup With an Infographic

Infographics can help you get messages across to online consumers in an interesting visual format. Here, Nick Bowersox shares some tips for using infographics in marketing efforts on the crowdSPRING blog. You can also see input from members of the BizSugar community here.

Create a SaaS Knowledge Base Your Customers Will Love

Technology has created plenty of opportunities for businesses to really personalize experiences for their customers. SaaS knowledge bases provide some of those opportunities when used effectively. In this Process Street post, Robin Singh shares how you can create a knowledge base your customers will love.

This article was posted on the “Small Biz Trends” Website by Annie Pilon, click the link to view the original post



Connecting Your Brand With Customers


Here are a few branding tips to lead your business on the fast track to success.

Understand Your Target Market

As you are establishing your business, it is important to consider the people and demographics of who your business is aiming to serve, also known as a target market. Consider who your business appeals to and if the products and message of your business align with your prospective customers. Having a clear sense of your desired market helps to establish a customer base and increases the likelihood of returning clients.

Address The Needs of Customers

Businesses operate under the function of providing specific goods and services. When your business connects with customers, it is important for your brand to communicate how your company will address this need. For example, let’s look at two different construction companies. Company A and Company B both promote the construction of commercial properties. Company A advertises itself as a one-stop shop and lists their services. Company B also features a list of services, also includes a list of previous customers and reviews. Which company seems more trustworthy? If you answered Company B, you’re on the way to telling a better branding story with proof points.

Use Proof Points

A proof point is a way to show evidence of a positive customer experience. While some companies are able to write a clear and succinct mission, it is important for customers to know that you are not blowing smoke. Use customer reviews and quotes to show how your business addresses the needs of customers and how your business provided a solution. This is a clear and effective way to emphasize customer experience and what a new client will gain by selecting your company.

Use Visuals

Whether in logo, brand name, or website, use visuals to represent and easily call your company to mind. It should be catchy, different, and unique to you and your company. Graphic design companies can help narrow your focus and give you the logo you’re looking for. Use this opportunity to improve the overall presentation of your business as well.

Let these tips act as a guide to creating the most positive experience in connecting to customers. When building your business, consider your brand as the tool in your toolbox, and the customer as the finished product. Just like any project, it is crucial to understand the function of these tools and, while each serve a different purpose, all of them work together to lay a foundation to build your successful busines

BY   MAY 13, 2016